The purpose of the current study was to investigate the relationships among destination image, perceived quality, perceived value, satisfaction and revisit intention of sport tourism destinations using SEM technique. The research population consisted of those tourists who traveled to Mazandaran province as a sport tourism destination in 2012. 932 tourists were selected through random sampling. Content validity and construct validity of the questionnaire was measured and the relationships among the variables of the research were verified by the results of SEM technique. The results showed that sport tourists' perception of destination image, perceived quality and value influenced their satisfaction and also positively influenced sport tourists' intention to revisit the destination. The results of this research helped better perceive behavioral mechanisms which could be an acceptable basis to maintain and increase sport tourists' visit of a sport destination.
