DETERMINANTS FOR TOURIST SATISFACTION: DESTINATION TOURISM PRODUCT APPROCH, CASE STUDY: EL-GÖLÜ PARK

Although there is growing awareness of the relationship between destination attributes and tourist satisfaction, there is little empirical evidence of concentration on the relationship between destination tourism product and tourist satisfaction. Therefore, the objectives of this study are to develop a conceptual context for destination tourism product, and to estimate the influences of the destination tourism product dimensions on the tourist's satisfaction. The study destination was El-Gölü Park in the South East of Tabriz. According to the literature there are five main components in the DTP: destination attractions, accessibility of the destination, destination facilities and services, price of the consumer, and image of the destination. Moreover, Results of the regression modeling (stepwise method) indicate that destination image is the most important predictor of tourist satisfaction. By using the DTP approach, it is possible to measure effective elements in tourist satisfaction with holiday destinations accurately, clearly, and to prevent the issue from being more complicated.

Holiday destination, Tourism product, Satisfaction, Destination image, Attraction, Regression stepwise method, El-Göl