This paper aims to investigate the effect of components of chaos theory on sales outsourcing in Zamzam Company located in Tehran. Participants in this study consisted of all staffs in Zamzam Company who was mainly involved in sales outsourcing. Data collection tool was a 5-point likert type questionnaire. Structural equation modeling technique was used to test the relationship between variables. The results showed that components of nonlinearity, self-similarity, bifurcation, strange attractors, butterfly effect, dynamic adaption, and fractals influenced the sale outsourcing, but Homeostasis and bifurcation components had no effect on it.
کلید واژگان :Key words: chaos, order in disorder, outsourcing, chaotic behavior, fractals, butterfly effect, selfsimilarity, strange attractors, bifurcation, adaption
ارزش ریالی : 600000 ریال
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