چکیده :

The overall objective of this study was to analyze the sporting attractions of Razavi Khorasan using the combined SWOT and AHP.The population of professionals, managers and academics in the exercise of which about 20 persons were selected for this purpose.In the present study, experts, managers and academics were asked to state the importance of exercise, internal factors (strengths and weaknesses) and external factors (opportunities and threats) to identify the attractions of sport that ranged from 64 (30 variables of weakness ، 13 variables of strengths ، 11 variables of opportunities and 10 variables of threats) identified 28 relevant variables (7 variables of weakness ، 7 variables of strengths ، 7 variables of opportunities and 7 variables of threats) were included in the final questionnaire. Creating more jobs for people with variable incomes and lower unemployment relative weight of 0/178 in the Opportunities section.Variable parameters tourist attraction weakness in security, housing and feeding relative weight 0 /251 of the threat.Light and variable Sharif Shrine of Hazrat Imam Reza (AS) in Mashhad and tourism hub of the Islamic world as the relative weight 0/43 on the strengths.Variable of privatization and private investment in sports tourism, sports tourism, due to lack of documents and specific landscape with a relative weight of 0/237 was the most important part of the weakness of the sports tourism.

کلید واژگان :

: attractions, tourism, sports tourism, SWOT and AHP.



ارزش ریالی : 300000 ریال
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