Factors Affecting Pricing the Products in Companies Case Study: Ilam Industrial Town

Nowadays, development and the conduct of a proper pricing is one of the difficult tasks, and meanwhile, crucial for managers of industrial companies and failure to fully understand the correct pricing decisions will lead to the loss of profitable opportunities in the market. Given the importance of this issue, this research to investigate the factors influencing product pricing in companies have been clarified in this Case Study: Ilam industrial town. The methodology of the study was descriptive and population size consisted of the firms active in the industrial town of Ilam that in this study included 28 companies and also 42 Chief executive director and board of directors and thei performance by ending the year 1393. It should be noted that due to low volume of the sample of the population sample equals the community. The variables discussed in this study include costs, organizational considerations, demand, goods and prices of competitors, product pricing in Ilam companies. The research results have shown that the variable of costs and pricing in the company had a significant correlation at an alpha level of 0.00 and 0/05 which was established at the highest level.

costs, organizational considerations, demand, goods and prices of competitors, pricing