Studying and developing a model for mobile banking adoption in Iran banking system

With huge investment made in information technology, there are some challenges to the adoption of the technologies including mobile banking for some reasons. The aim of the paper is to investigate factors affecting mobile banking adoption with the instrumental factor framework “Technology Adoption Model” (TAM), as well as investigating the potential performance of the model in Iran’s banking system. Furthermore, in this research, considering certain features of mobile banking, an attempt was made to add some variables of “Innovation Diffusion Theory” (IDT) to the model. In this research, type of research is applied-developmental, and method of implementing it is survey method. Data collection was performed via library studies and field observations (questionnaire). The study population consisted of Melli banks’, Pasargad banks’, Mellat banks, and Saderat Banks’ clients in Tehran, in that a sample consisting 300 individuals was finally obtained using a stratified random sampling. The validity of the questionnaire was confirmed by professors’ and experts’ opinions, and its reliability was estimated to be 89% by means of Cronbach’s alpha coefficient. In the end, the findings of the research indicated that among factors affecting mobile banking adoption credibility (security and privacy) and Perceived ease-of-use had stronger effect than other factors namely compatibility, perceived trust and Perceived usefulness; additionally, the proposed theoretical model could interpret behavioral intention of use variance better at a considerable rate of about 55%, while TAM has just 40% predictability.

mobile commerce, mobile banking, technology acceptance model (TAM), innovation diffusion model (IDT), trust.