Assessment of Swot Model on Tourism Industry in Sustainable Development of Rural Areas: Case Study on Bandar-E Anzali

Abstract: In fact SWOT stands for strengths, weaknesses, opportunities and threats activities and analysis. SWOT Model is a kind of research methodology used for conducting a comprehensive assessment for development. Effective factors on regional development are evaluated. The city of Bandar-e Anzali is one of the beautiful cities of Guilan province with an area of 308.1 sq km and a population of 133134 capita. It includes 2 main villages, Chahar Farizeh and Vilijarki of Hassanrood and 28 sub-villages. The present research deals with. This article presents the SWOT to analyse the tourism development in Bandar-e Anzali’s rural tourism. That can be used as a reference for the local government authorities to design tourism development in Bandar e Anzali. The role of tourism in sustainable development of villages in this region with the aid of SWOT model is defined Statistical population includes in three groups: 1) village household, 2) the managers of the organizations related to villages and 3) the tourists who travel to this region. The independent variable in this work is the villages of Bandar-e Anzali and the dependent variable is tourism. The objective of the present research is to identify and examine the effects of expansion of tourism on sustainable development of the rural areas in terms of economy, society, culture and environment. The questionnaires are used to identify and analyze the strengths, weaknesses, threats and challenges of tourism in villages and examine the effect of tourism on the sustainable development of villages. Finally, some recommendations are provided for the development of tourism. In the process, data collection, both library and field methods are applied to make a descriptive and analytical presentation.

Key words: Bandar-e Anzali % Tourism % Rural tourism % SWOT % Sustainable development of villages