Marketing has an important role in living and consumption pattern. Regarding to the importance of trading, social responsibilities should be attentioned. This fact is caused by consumers concern about environment which makes their behaviours change. Moving forward to the social responsibilities by creating Green productions is a strategy. In this research we have started compiling a conceptual model for green marketing by using system dynamics and regarding to political, cultural, social and economical factors.
کلید واژگان :
Social Responsibility, green marketing, system dynamics
