Investigating the Impact of Organizational Resource Planning on Business Model Innovation with the Mediating Role of Organizational Complexity

Complexity is the degree to which recognizing and using an innovation is considered relatively difficult. Organizational complexity is often expressed as a new way to combine the resources of an organization to achieve innovation in the logic of an organization. Organizational resource planning is software that can integrate the information needs of companies in different areas and functions that combine organizational complexity. Therefore, this study was conducted to investigate the relationship between organizational resource planning and business model innovation with the mediating role of organizational complexity in small and medium enterprises in Fars province. The research method is descriptivecorrelational and the standard questionnaire of Rodríguez et al. (2020) was used to measure the research variables. The statistical population of this study is all managers and experts of small and medium companies in Fars province, whose number is equal to 27,000 people, and the sample size is estimated at 379 people using Cochran's formula. The content validity of the research tool and its reliability have been confirmed using Cronbach's alpha. To answer the questions and test the research hypotheses with Smart-PLS software, structural equation method and partial least squares (PLS) method were used. The results show that the complexity of technology has a negative and significant effect on the perceived usefulness of technology and a positive and significant effect on organizational complexity. The results also showed that the perceived usefulness of technology has a negative and significant effect on organizational complexity. According to the research results, organizational complexity has a positive and significant effect on innovation costs and a negative and significant effect on innovation revenue. Finally, the research results show a negative and significant impact of innovation cost on innovation revenue.

organizational resource planning, organizational complexity, business model innovation, small and medium enterprises in Fars province