Evaluation the effects of attention to customer requirements and different levels of service quality on customer satisfaction in the melli bank of bandar anzali

Banks enhance their services quality to customers by using a variety of methods and models, today Customer satisfaction is efforts come beyond a positive impact on the organization. Objective: The aim of this study was to investigate the effects of attention to customer requirements and different levels of service quality on customer satisfaction. In this study, dimension of customer relationship management on Customer satisfaction of the Melli Bank of Bandar Anzali was measured. The study was conducted between customers of branches of Bandar Anzali Melli Bank. Results: In order to measure the variables in this study, data were collected through a questionnaire and after coding and scoring with using SPSS software and Kruskal-Wallis test and U Mann-Whitney test, analyzed. The study population includes all customers of Melli bank of Anzali city and research on all members of society is time consuming and the price is not affordable Researcher is forced to proceed to sampling. Our results indicated there were significant differences between different levels of attention to customer requirement on the level of customer satisfaction in Melli banks of Anzali city, and also there were significant difference between different levels of improving service quality on customer satisfaction.. Conclusion: Our results indicated that banks should strive to better quality of services which is provided to have satisfied clients

Service Quality Customer Satisfaction Customer Requirements Melli Bank Bandar Anzali