Introduction: one of the events that take the tourists' attention is the sport events or matches which is held by presence of different sport teams from different parts of the country. Currently, one of the challenges that marketing and sport event organizers are encountered is to increase the amount of ovation of visitors through recognizing the causes which influence their attendance. The aim of this study was to investigate push and deterrent factors of tourists to sport events. Methods: The research method was descriptive and survey. The sample of the study includes 319 tourists from national team participating in the national football teams. The data was collected using the Wimbledon questionnaire. Which the validity of this questionnaire approved by 10 professors of Guilan University and 10 experts tourist and had a previously proven reliability of 86% using the Chronbach's Alpha. The research data were analyzed by Binomial tests (P≤0.05). Results: the findings of this study indicate that from the tourist of the view of fans, socialization, entertainment and relaxation (push factors) are the most effective factors on tourist’s attendance in sport event. And personal problems, financial problems and risks (deterrent factors) are the most effective factors on tourists no attendance in sport event. Conclusion: The results indicate that the socialization, relaxation, and entertainment (push factors) are the most effective factors on tourist’s attendance in sport event. Also, financial problems and risks and personal problems are the most important deterrent factors. Finally, it is suggested that to enhance the participation of the tourists' motivations to attend the sport events, their motivational factors must be identified thoroughly and there must be a good informing system on attraction of event and destination, and financial costs, safety problems, and health problems must be minimized.
کلید واژگان :Keywords: Sport tourism, push factors, deterrent factors, sport event, tourist
ارزش ریالی : 600000 ریال
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