Globalization of Iranian Ancient Sport (Zurkhane) and Management of Sport Media

The present study aimed to study the globalization of Iranian ancient sport (Zurkhane) and spot media management. The study method was library design and the data analysis of analytical description. The ancient sport (Zurkhane) is a set of sports including archery, wrestling and horsemanship and these sports are rooted in the civilization and nature of human being. Ancient sport (Zurkhane) by emphasizing on the human values and mutual relationship with policy, culture and economy can be presented as a commercial and monotheism-oriented sport in the world. Mass media management namely sport media as the producers and promoters of science and culture can play an important role in globalization of ancient sport (Zurkhane).

Ancient sport (Zurkhane), Globalization, Management, Sport Media, Mass Media