The aim of this study is to investigate the relation of relationship marketing with organizational performance of Maskan Bank. using a conceptual model of relationship marketing including six dimensions (trust, commitment, communication, shared values, bonding and sociability) by considering the mediating variables of customer satisfaction and loyalty.This research is a survey study and the main instrument for data collection is questionnaire. The statistical population is the customers of Maskan Bank in Tehran that 390 persons were selected as statistical sample through cluster random sampling.
The analysis of inputs and testing assumptions took place by using suitable statistical tests and the results confirmed the existence of a positive relation between the variables of trust, loyalty, sociability and customers satisfaction. However no significant positive relation was found among the communications, shared values and bonding and customers satisfaction. Furthermore, the assumptions of a positive relation between customers loyalty and aspects of organizational functions were confirmed.
