The impact of internal marketing on the three-dimensional model of organizational commitment Employees (case study: Chain stores Hami in andisheh new town)

The aim of this study examined the relationship between internal marketing and organizational commitment of on three-dimensional model chain store staff in Chain stores Hami in andisheh new town thought to be one of the factors affecting the quality of services and satisfaction of our customers. In terms of aim of this study is an applied research that data collected is a descriptive survey research. The population of this research is staff in Chain stores Hami in andisheh new town. The present data collected through interviews and questionnaires. Cronbach's alpha was used to assess the reliability of that values obtained 0/8967. Furthermore, due to the lack of cooperation from the community in response to the questionnaire, only 43 staffs completed questionnaires and were analyzed. Therefore, all analysis was performed on the 43 questionnaire. The questionnaire contains 39 questions. The results showed that the internal marketing and affective commitment and continuous commitment in chain store's Hami in andisheh new town employees thought there was a significant positive correlation but in the latter, hypothesis should be noted that the statistical test result is a trail that leads to the rejection of H0 is the independence of the internal marketing variables and commitment of employees from each other cannot be normative.

Customer satisfaction, internal marketing, product quality, commitment, chain stores Hami