چکیده :

Gender status in society and the mental patterns formed by it can affect many behavioral differences, such as tourism (heritage). Also, the existential identity for women tourism in Iran is basically considered as a modern matter and has always been accompanied by many challenges. Therefore, the present study seeks to analyze gender differences in tourism from Sheikh Safi Al-din Ardabili world collection (Ardabil city). The research method was survey and the sample size was 375 people using available sampling method and Cochran formula (unknown population size). Data were collected during several different time steps. Tourism methods, attractiveness of buildings and gender-differentiating variables in tourism were examined. The results showed that most of the tourists’ methods were with family members (women tourists: 47.3%; men tourists: 50.9%). The section of Chini-Khaneh was a top priority for both men and women tourists. Female visitors had a higher tendency to re-visit the collection than male visitors. Also, the most influential variables that distinguished tourists by gender were feeling of security (1.233), cultural acceptance (1.179), and facilities (1.188). it seems Heritage tourism to be more welcomed by women and provides more cultural acceptance for the presence of .women tourism

کلید واژگان :

Gender, heritage tourism, Sheikh Safi Al-din Ardabili world collection, tendency to revisit.



ارزش ریالی : 500000 ریال
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