Nowadays companies must cooperate and participate with their consumers. Participation begins when marketing managers listen to the consumers message to understand their mentality and gain insight about the potential of market. There is certain evidence suggesting that the brain itself is the main mediator of human behavior, expressed emotions and decision-making processes. Additionally in the majority of the cases, people are unable to express their reasons for behavior or the reasons for preference of certain things, consciously or unconsciously. Neuromarketing is a new application of the neuroscientific approach to human behavior in the market context. Rather than simply trying to use science to better understand the decision-making processes of individuals, neuromarketing studies test subjects’ reactions to certain stimuli, which are then recorded with the aim of revealing consumer preferences. This article presents an overview of the impact of dimensions of Neuromarketing (Includes: Use of real metaphors and memories associative, plural confirm, Consumer Buying Sentiments Stimulate with using the five senses. product price, product quality) on establishing and expanding of consumption market. The important findings of this article indicate that the use of Neuromarketing dimensions as new knowledge in marketing and traditional marketing supplement has a high direct impact on establish and expanding consumption market of a Product. Although neuromarketing is not going to compensate for traditional approaches, there is high evidence that emerging tools will upgrade the productivity of marketing strategies. What neuromarketing can really do is to improve how companies create products and advertise them, in order to become more interesting, appealing and valuable for consumers.
کلید واژگان :Keywords: neuromarketing, establishing and expanding of consumption market, neuromarketing dimensions, memories evoke, Buying Sentiments Stimulate, plural confirm, quality and price of the product
ارزش ریالی : 500000 ریال
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